Increasing levels of semiconductor integration means more work needs to be done in smaller spaces, which in turn generates more heat that needs to be dissipated. Managing heat dissipation in advanced node dies and in multi-die assemblies is critical to their functionality and their longevity. And while much of the focus has been on improving power efficiency, which reduces the rate of power growth, that alone is insufficient. In this Semiconductor Engineering article, Promex COO Dave Fromm offers one approach to cooling down chips.